Ideas, Inspiration and a Creative Perspective on Marketing from Inside the Embassy
Analysis Paralysis? Use This Web Analytics Dashboard Template
BY Category Digital, Insights, Inspiration
UPDATED Oct. 12, 2010:
Last week I presented at local St. Louis online marketing conference, MarketSTL. The topic of my presentation was website analytics, a topic that I felt was relevant and important for all meeting attendees – business owners and marketing professionals alike – since creating a marketing plan that is measurable should be high on everyone’s priority list. The name of my presentation was “Overcoming Analysis Paralysis” since working with website analytics can be a daunting task for those who don’t have a game plan going in.
To help you figure out what to measure regularly, what type of goals to set, and how to report on them, we’ve created a handy website analytics dashboard template for you to use. It also includes social media and email marketing components to measure. Download the free website analytics dashboard template here.
You can see video highlights and read a summary of other presentations at MarketSTL here.
About the Author
Erin Steinbruegge is a Partner at The Loud Few who specializes in interactive marketing strategy. You can learn more about her here or follow her on twitter at twitter.com/steinburglar.
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