People love the world of sports and because fans want to be the first to know everything, real-time social media coverage has become the norm across the board. Professional sports teams jump on social media because their passionate, bloodhound-like fans are constantly searching for breaking news and if the team can’t provide what the fans want, the fans go elsewhere.
How do you keep them interested? Here’s four tips to follow:
1. Listen more than you talk
In most cases, a team has a built-in customer base that will buy merchandise and attend games. The trick is bringing all those loyal, passionate people together as one. This is an issue teams struggle with greatly, and they usually resort to “talking at” their fans instead of trying to foster a community that has plenty of incredible content ready to be shared. A lot of fans have a strong bond with the team because they grew up with them, but it’s not enough anymore, it has to be taken to another level. The reason? Fans now have as much access to a team in New York as they do in Los Angeles – geographic location is not an issue anymore and fans will begin to stray if they’re not listened to and respected.