The main reason we love social media so much is because it’s one of the best ways to interact and grow relationships with consumers. We use it for providing customer service, sharing information and most importantly showing gratitude to our faithful followers. When fans show love for a brand on social, we believe it’s vital to return the favor. To ensure we always give our followers the attention they need and deserve, we stick to these three social media marketing rules: (more…)
The Journey is Better with Friends.
February 27, 2014
Category Social Media
January 9, 2014
Category Content Strategy, Insights, Social Media
Looking back at the memorable marketing moments of 2013 (say that 3 times fast), who could forget the epic Oreo tweet of Super Bowl XLVII? While many brands, Oreo included, spent millions on advertising during the big game, the most memorable ad was most likely a 22-character tweet in response to the freak blackout delaying the game. The post was retweeted 10,000 times in one hour and took only minutes to develop and approve.
So what should marketers prepare for in 2014? 2014 is expected to see a rise in live, televised primetime events as they become increasingly social experiences for consumers across multiple platforms. Brands will have more opportunity for “moment marketing,” a way to drive engagement with consumers around relevant, up-to-the-minute topics. A more recent example, DiGiorno was able to steal the spotlight during NBC’s airing of the Sound of Music Live!
July 25, 2013
Category Content Strategy, Inspiration, Uncategorized, Wildcard
Need to know what you should write your next blog post about? You’ve come to the right place! I can quickly help you figure that out with the assistance of Google. (No, not like this.)
Here we go – What was the last thing you Googled? And there’s your answer. You probably have some interest in that; go write a blog post about it. You’re welcome. Class dismissed.
But wait, we should probably take a step back. Your reason for writing a blog post, in many ways, guides what you should write about. (more…)
May 23, 2013
Category Content Strategy, Social Media
No – the problem isn’t the three hours a day I spend re-pinning vintage dresses and cupcakes. The problem is: I never buy the dresses or bake the cupcakes. Lots of pinning. Not a whole lot of converting.
As it currently operates, Pinterest is a rabbit hole. I see something I like. I click it. I click again to get more information. Sometimes the info is there. And sometimes I get a 404 error or a strange 3rd party site. I have to click and scroll endlessly to find the recipe, or sometimes I never find it at all.
I give up. Another cupcakeless night.
But with Pinterest’s latest upgrade, my user experience is about to get better.
This week, the third-largest social network announced “rich pins” for three categories: recipes, products, and movies, with plans to expand to other categories in the near future. (more…)
May 16, 2013
Category Digital, Social Media, Uncategorized
Now that the weather is warming up and the days are getting little longer, I’ve been having the urge to spring clean. In addition to cleaning your home and preparing for summer, now is also a good time to give your brand’s social media presence a spring cleaning. Facebook pages–just like floorboards–get pretty ugly without regular maintenance. So, if you’ve been neglecting your social media accounts, take this opportunity to clean them up with these tips:
Get rid of the clutter. With so many social networks out there it’s pretty easy for a brand to over commit themselves. But if your brand has an account on a platform that you’re not regularly posting on, or is no longer relevant to your social media strategy, get rid of it. Focus on the channels that your target audience is on and that you have the resources to maintain. There’s nothing worse than seeing a brand hasn’t posted on their Facebook page in over a year, or visiting a YouTube channel to find outdated videos of products that are no longer sold. Make sure you’re providing value to your consumers with consistent and interesting content, otherwise it’s not going to benefit your brand to be active on that channel. So, if you haven’t been engaging with your audience on a regular basis then it’s probably time to hit the deactivate button on that account.
April 8, 2013
Category Content Strategy, Social Media
Moosylvania has descended upon Social Media Examiner‘s Social Media Marketing World conference. Between the tweets, vines and Instagrammed photos, we’ve noticed a few emerging social media strategy trending topics among the speakers and side conversations.
You can follow @moosylvania for real-time updates and subscribe to blog for upcoming in-depth blog posts, but in the meantime, here’s a quick preview of what we’re talking about in San Diego.
January 11, 2013
Category Digital, Inspiration, News
You may know Morgan Spurlock from his reality based documentary films like “Super Size Me” and “Mansome” . He also has a new show on CNN beginning in April called “Inside Man” where he candidly looks at subcultures in the US, and he begins shooting a 3-D, documentary on British pop sensation “One Direction” next week.
But you most likely aren’t aware of how this A-list documentarian bet really big on digital and hit the jackpot.
Morgan’s first “movie” projects were on behalf of a large electronics company, where he served as a tradeshow traveling spokesperson and produced large budget videos and presentations. “One of the biggest budgets I worked on was a video for CES,” he noted with pride. (more…)
January 3, 2013
The votes are in: cats win America’s Pet Debate! For 8 weeks, America went online to vote cat or vote dog in the social and digital campaign we created for Purina. While the debate, like all debates, became heated at times – the real winners were pets, their owners and future owners, as they were the focus of the conversation we helped shape through a precise social media and digital strategy.
October 19, 2012
For me, Cardinal baseball is like a religion. In reality, it’s a brand. And just like many other brands, harnessing social has been a learning process for sports businesses and franchises. Most teams have learned that creating a social brand strategy is the best defense against an offensive remark.
Employees of brands act as mini-brand ambassadors, tweeting and posting about what’s happening around the office or, in the case of sports teams, the field, track, or pool. Early on, many businesses realized a need to implement a social media policy for their employees. For any employees who post socially as a part of their job or as a private person, Mindjumpers recommends a social media policy that provides corporate guidelines to:
September 20, 2012
Certain topics are sure to spark passionate discourse, so we were excited to build a social media strategy around a classic one: Cats or Dogs? Pet owner or not, everyone has an opinion.
This week, we helped launch America’s Pet Debate, presented by Purina and designed to celebrate pet ownership and engage pet owners using social media.
The goal of the campaign is to get people voting and talking – about the campaign and to one another. So with our wide target spread across several social networks, how did we build our social media strategy? With three key things in mind: