As an advertising agency whose one of many roles is to manage social media marketing for brands, we were ecstatic to hear about Twitter’s new timeline feature. While many of us use programs that organize our Tweets into categories already, we know that the typical user experience on Twitter is to scroll through a single timeline of hundreds to thousands of tweets a day. While this may suffice for users who are looking to leisurely read through tweets, it makes it extremely difficult for users who are actively searching for something specific on Twitter. This is where the latest “Custom Timeline” update comes in handy.
So, how does the new Twitter feature work?
It allows people to create custom timelines specific to their interests and needs. They are able to form user-specific feeds by dragging and dropping tweets into a list. Similar to how you can embed tweets into websites and blogs, users will be able to embed their timelines into them as well. Initially, the new timelines will be managed through Twitter’s Tweetdeck application. Once the lists are created, they can be shared with others via URL or embedded on websites.
“This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant tweets,” said Brian Ellin, who works on Twitter’s platform, explained in a blog post.