Looking back at the memorable marketing moments of 2013 (say that 3 times fast), who could forget the epic Oreo tweet of Super Bowl XLVII? While many brands, Oreo included, spent millions on advertising during the big game, the most memorable ad was most likely a 22-character tweet in response to the freak blackout delaying the game. The post was retweeted 10,000 times in one hour and took only minutes to develop and approve.
So what should marketers prepare for in 2014? 2014 is expected to see a rise in live, televised primetime events as they become increasingly social experiences for consumers across multiple platforms. Brands will have more opportunity for “moment marketing,” a way to drive engagement with consumers around relevant, up-to-the-minute topics. A more recent example, DiGiorno was able to steal the spotlight during NBC’s airing of the Sound of Music Live!