As a child, did your parents or teachers ever instruct you to not “judge a book by its cover”? Well forget that, because there are some instances where you may actually pick something based on its looks. Consumers choose products for a variety of reasons – brand loyalty, price, and, in some cases, great package design that lures them in.
Package designs are intended to show all the glory of the product inside them. So, your design needs to be that head cheerleader for the nerd, the giant wheel of cheese for the mouse, the delicious chocolate chip cookie for the cookie monster, the…well, you get the idea. You need to stand out and make someone pick up your product over the one next to you. Here’s a few tips on how to do just that. (more…)