Who is the HOT generation out there today? The generation most brands want to engage with, but few actually do?
There have been countless articles that define the millennial generation, and a lot of them say the same thing… these 18-30 year olds:
- comprise 20% of American adults
- are “digital natives” born into a world of iPods, Apps and Facebook
- over 75% of them have at least one social media account
- 40% of them have a bachelor’s degree, more than any previous generation
Although all of this information paints a nice picture of who millennials are, brands should really focus on how to reach them. And the best way to do that is figuring out what they are talking about or engaging with. (more…)