Last week I had the pleasure of presenting at MarketSTL, a local conference focused on helping business owners in St. Louis learn how to optimize their online presence. The conference pulled in some of the region’s top experts on topics such as search engine optimization, social media, video and website analytics. The audience included a solid mix of local business owners and professionals in online marketing and related fields.
The day kicked off with a great keynote from Jason Tinnin (@jasontinnin) of SimpleFlame (@simpleflame)that was charged with energy, humor, and some solid nuggets of advice such as the importance of finding a trusted advisor as a partner in your web strategy, and treating social media like courting – “You can’t just walk up and say ‘Hey, you wanna get married?’”
After the keynote got everyone fired up, I attended Russ Henneberry’s (@russhenneberry) “Using Content to Drive Hot Referrals” presentation. There was great content (no surprise) in this presentation, and Russ has energy. We gave him kudos for being so LOUD and even gave him an honorary Loud name of Loudenberry.
Up next was the Local Search panel, which I joined along with Will Hanke (@TechLH) and Rachel Boone (@trileafdesigns). This session was an open discussion format in which we introduced the importance of local search and encouraged the audience to ask questions relating to local search and local SEO. The audience had a LOT of questions – clearly the search engines have a long way to go in communicating with local businesses. Google has taken some steps in a positive direction lately by partnering with the US SBA on a site called “Tools for Online Success” which offers video-based tips for small businesses.
Other helpful sites mentioned in this discussion:
In the afternoon Lisa and I attended Jim Barnthouse’s (@jimbarnthouse) session on incorporating video into your online marketing strategy. Jim provided a lot of great tips on optimizing your video strategy for the web and shared a lesson learned from a Youtube casino incident.
Next up was Melissa Gilliam (@milligfunk) on Planning for Success in Social Media. Melissa shared many social media tips and tricks that she’s picked up along the way as a world traveler, blogger, photographer, freelance writer and Marketing Director for the YMCA.
I had the honor of closing out the day with my website analytics presentation. Be sure to check out the slides and free analytics metric dashboard.
That’s a wrap for all of the sessions that I attended at this Fall’s MarketSTL Conference. I had a great time, and enjoyed meeting many talented people and motivated business owners from the St. Louis area.
Note to speakers and attendees: If you have any slides or notes from the day that you’d like to share, let me know and I’ll add links to this post.
About the Author
Erin Steinbruegge is a Partner and Lead Marketing Strategist at The Loud Few who specializes in search engine marketing strategy. You can learn more about her here or follow her on twitter at twitter.com/steinburglar.