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Social Media Club St. Louis had a massive event Tuesday night, November 16. It’s not surprising when you combine Scott Scratten (best selling author of UnMarketing, social media celebrity @unmarketing with over 72,000 followers on Twitter) with St. Louis classic landmark Blueberry Hill, karaoke, and new St. Louis landmark Pi. No wonder the event sold out. Erin, Aaron & I were there and here are 28 Tweetable Takeaways from Scott’s presentation.

Advice from a Social Media Jedi

As one astute audience member pointed out, Scott should consider stand-up comedy. His presentation was engaging and quite hilarious. And that’s not just because I was drinking a Guinness Snakebite. Through the humorous bits, I picked up the following social media marketing tips from Scott (and he also added a wink to most of these tips to give us the tweet signal– nice touch, Scott!):

  1. Marketing is not a task, not a department, not a job: it’s everything single time you choose to engage. — Tweet This!
  2. The one who engages the most with your marketplace is your marketer. Everyone is a marketer — Tweet This!
  3. Just because you say your video is viral, it doesn’t make it so. The audience decides if it’s viral — Tweet This!
  4. People spread awesome — Tweet This!
  5. The best frequency is when you have something to say. #Blogging started on passion — Tweet This!
  6. It doesn’t matter if you use #socialmedia or not, your audience does — Tweet This!
  7. If you want to get on the first page of social bookmarking sites, make it about #StarTrek or #StarWars — Tweet This!
  8. Don’t write frequently, write awesome — Tweet This!
  9. If your blog takes over 100K to load, you’re doing something wrong — Tweet This!
  10. No excuse not to have your blog #mobile enabled—use wordpress plugins — Tweet This!
  11. The best #SEO suggestion Scott has is to write great content — Tweet This!
  12. I don’t care what you call it, it’s a pop-up. It’s like punching someone in the face — Tweet This!
  13. Use Askimet, Disqus WordPress plugins to encourage engagement. Don’t have your comments await moderation — Tweet This!
  14. If you don’t allow comments on your blog, it’s called an article — Tweet This!
  15. If your product or service sucks, it just sucks harder on SM. #SM doesn’t fix it, SM makes it louder. — Tweet This!
  16. People do business they know, like, and trust. What are you doing to increase these things in your market? — Tweet This!
  17. You have to learn how to play to 40 first before you play to 40,000 — Tweet This!
  18. The key to building your #Twitter following is replies—Scott averages 75% replies — Tweet This!
  19. Every time you ask for the ROI of #Twitter, a kitten dies — Tweet This!
  20. 5 yrs ago CEOs would pay for a tool to monitor audience and competition and respond — Tweet This!
  21. Don’t have a DB running your #socialmedia account — Tweet This!
  22. Negative online trolls try to get a rise out of you. It’s going to happen. They’re not worth your time — Tweet This!
  23. Don’t update your #Facebook to Twitter or vice versa. So wrong. Or LinkedIn — Tweet This!
  24. It takes a thousand tweets to build a reputation and 1 to ruin it — Tweet This!
  25. The best way to get #Twitter followers is not trying to get them — Tweet This!
  26. Best way to get #Twitter followers: tweet great stuff — Tweet This!
  27. Want to see a Geek Tsunami? Check out the #Cooksource issue — Tweet This!
  28. Neg comments? People will stand up for you and know who the moron is. If it’s constructive, learn from it — Tweet This!

Special Loud Thanks! to @dharmesh who inspired this post format with his killer post: 23 Tweetable Startup Insights From Seth Godin

Related Posts:

Social Media Club St. Louis: Social Media Family

Making Social Media Work for Your Business


About the Author

Lisa Keller is the Marketing Project Manager at The Loud Few, an online marketing agency in St. Louis. You can learn more about L3J here or follow Lisa on Twitter.


Comments »

3 comments on 28 Tweetable Takeaways from UnMarketing at #SMCSTL

Danielle says:

Great post! I love tweetable blog posts… And you remembered one of the points I loved and forgot to inlcude in my blog post- ‘Everytime you ask about the ROI of Twitter, a kitten dies’. What’s the ROI of golf outings? Or taking clients to dinner? OR attending a networking event? You can’t put a price on building trust, on establishing a relationship.

And PS, here’s my post:

See ya at the next social media/geeky event!

November 18, 2010 @ 4:12 pm

lisakeller says:

Thanks Danielle! See you at the next event!

November 18, 2010 @ 5:24 pm

Kelly Poelker says:

Terrific post. Love the video and the tweetable quotes.

November 19, 2010 @ 8:18 am

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