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Social Media Club St. Louis had a massive event Tuesday night, November 16. It’s not surprising when you combine Scott Scratten (best selling author of UnMarketing, social media celebrity @unmarketing with over 72,000 followers on Twitter) with St. Louis classic landmark Blueberry Hill, karaoke, and new St. Louis landmark Pi. No wonder the event sold out. Erin, Aaron & I were there and here are 28 Tweetable Takeaways from Scott’s presentation.

Advice from a Social Media Jedi

As one astute audience member pointed out, Scott should consider stand-up comedy. His presentation was engaging and quite hilarious. And that’s not just because I was drinking a Guinness Snakebite. Through the humorous bits, I picked up the following social media marketing tips from Scott (and he also added a wink to most of these tips to give us the tweet signal– nice touch, Scott!):

1. Marketing is not a task, not a department, not a job: it’s everything single time you choose to engage. —
2. The one who engages the most with your marketplace is your marketer. Everyone is a marketer —
3. Just because you say your video is viral, it doesn’t make it so. The audience decides if it’s viral —
4. People spread awesome —
5. The best frequency is when you have something to say. #Blogging started on passion —
6. It doesn’t matter if you use #socialmedia or not, your audience does —
7. If you want to get on the first page of social bookmarking sites, make it about #StarTrek or #StarWars —
8. Don’t write frequently, write awesome —
9. If your blog takes over 100K to load, you’re doing something wrong —
10. No excuse not to have your blog #mobile enabled—use wordpress plugins —
11. The best #SEO suggestion Scott has is to write great content —
12. I don’t care what you call it, it’s a pop-up. It’s like punching someone in the face —
13. Use Askimet, Disqus WordPress plugins to encourage engagement. Don’t have your comments await moderation —
14. If you don’t allow comments on your blog, it’s called an article —
15. If your product or service sucks, it just sucks harder on SM. #SM doesn’t fix it, SM makes it louder. —
16. People do business they know, like, and trust. What are you doing to increase these things in your market? —
17. You have to learn how to play to 40 first before you play to 40,000 —
18. The key to building your #Twitter following is replies—Scott averages 75% replies —
19. Every time you ask for the ROI of #Twitter, a kitten dies —
20. 5 yrs ago CEOs would pay for a tool to monitor audience and competition and respond —
21. Don’t have a DB running your #socialmedia account —
22. Negative online trolls try to get a rise out of you. It’s going to happen. They’re not worth your time —
23. Don’t update your #Facebook to Twitter or vice versa. So wrong. Or LinkedIn —
24. It takes a thousand tweets to build a reputation and 1 to ruin it —
25. The best way to get #Twitter followers is not trying to get them —
26. Best way to get #Twitter followers: tweet great stuff —
27. Want to see a Geek Tsunami? Check out the #Cooksource issue —
28. Neg comments? People will stand up for you and know who the moron is. If it’s constructive, learn from it —

Special Loud Thanks! to @dharmesh who inspired this post format with his killer OnStartups.com post: 23 Tweetable Startup Insights From Seth Godin

Related Posts:

Social Media Club St. Louis: Social Media Family

Making Social Media Work for Your Business

About the Author

Lisa Keller is the Marketing Project Manager at The Loud Few, an online marketing agency in St. Louis. You can learn more about L3J here or follow Lisa on Twitter.