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There are several factors that go into search engine optimization and how your content ranks in the search engines.  If you had to break them in to two categories it would be the onsite and offsite optimization.  Social media marketing and optimization applies to both.  Here are a few simple takeaways about social media for SEO that you should know.

Social Media Sharing Informs the Search Engines About Your Content

When someone Tweets a link to your site or shares your content on Facebook, Linkedin, or Google it can help the search engines find your content, it’s almost like having other people submit your content.

Social Media Links Influence Search Visibility

You can also consider the links in your social streams as votes for your site, while social media links might not weigh as heavily as a link or vote, they are a factor and the more links to your site the better for you.

SEO for Social Media

Engagement is Important to SEO

Piggybacking on the last point that sharing impacts search results, if you are not engaging or your content is not engaging, your content will not be shared.  If you can’t create engagement, your shared content will not spread, which will lessen the possible SEO impact.

Interact regularly with the connections you make on social media and share your content with them. Not only could that relationship become valuable, but they might also spread your good content to their social media circles.

Provide easy ways to share your content. All those sharing buttons on your blog do provide you with an advantage but don’t over do it. Install the social sharing buttons on your site that provides a quick way for visitors to spread your content.  Also, pick the social media services that are most in tune with the people who are interested in what you have to say or offer.  Business consultants will find more value with engaging and participating heavily on Linkedin and Twitter, whereas a modern art blogger might want to use StumbleUpon and Twitter instead.  There are a lot of social media tools to use. Don’t use as many as you can; the key is to use the ones that will have the most impact and relevant users.

SEO for Social Media

Have a Keyword Strategy

If you don’t know what keywords you should be focusing on, or you do, but you don’t have any strategy or plan on when or how to best optimize for your keywords, you need to. If you want to rank for particular phrases, you need to create content around those phrases and you also want any social media sharing to include your keywords.  Have clear topics; include your keywords in your tweets, status updates, Linkedin comments, blog headlines, etc.

Also, focusing on the same keywords all the time is a poor strategy.  I recommend using an editorial calendar to help with this.  It will help you plan and rotate the phrases and audiences that you should be focusing on.

Do you have any other questions about social media for SEO?  Do you have any ideas you need an opinion on?  Let me know in the comments below.


 

Comments »

4 comments on SEOcial Media – A Few Basics on SEO for Social Media

John Bracamontes says:

I love that you state social links to your website weigh as a ranking factor. Many people I have spoken to argue that it does not, but “It Does” and will grow its influencing ability.

August 24, 2011 @ 7:35 pm


aaronstevens says:

Thanks for the feedback John.

August 25, 2011 @ 10:38 am


Luke Henry says:

Great tips Aaron, I absolutely agree with you about the importance of social media sharing in your SEO strategy. I think that Google is starting to realize that outdated information on websites from pages crawled 10 – 20 days ago is not satisfying searchers now. The only way to present new, relevant information is to integrate social media sharing because its instant. Quicker, more relevant search results are only going to come from social media.

September 22, 2011 @ 1:36 pm


Craig says:

Thanks for the tips, will put them into action when carrying out my SEO activities. All help is appreciated in getting better rankings etc.

September 2, 2012 @ 12:34 pm


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