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Any communication opposing health care reform should focus on an informed opinion built on three key pillars;

1) The federal government's practice of shortchanging its medical bills.
2) The financial blow current legislation will have on businesses, consumers and the anemic economic recovery.
3) The Congressional Budget Office's declaration this proposal will fail to contain costs.

The Congressional Budget Office declared Thursday this reform will fail to meet the primary goal of containing costs and would actually expand the federal government's responsibility for health-care costs, of which they are not appropriately Financing or paying their appropriate obligation.

Douglas Elmendorf, director of the Congressional Budget Office, told the Senate Budget Committee. "On the contrary, the legislation significantly expands the federal responsibility for health-care costs,"

Health care is in a crisis right now because the federal government demands access and services for the needy/uninsured, but does not cover the entire financial obligation for those demands. 

Every time a federally subsidized patient walks in the door for medical assistance, insured patients are taxed with ever rising insurance premiums, deductibles and reduced medical services that go to pay what the federal government refuses to pay. Don't believe it? Ask someone you know in the medical community.

The proposed "reform" legislation will move further responsibility to the hands of the federal government, who would in turn "negotiate for better rates," which translates to not meeting their financial obligations, while directly raising taxes on small and large businesses and taxing the insured directly out of their paychecks and indirectly through further premium and deductible hikes.

The proposed health care reform legislation will hit small and large businesses alike directly in the pocket book through taxes. It will also hit everyone who has insurance, which will impact consumer confidence and spending. 

There are several key components to our economy that need stability before it can recover. Small business and consumer confidence and spending are by far the biggest engines to that are needed to realize stable growth and recovery. Taxing them will slow any chances of that are currently under way.

As marketers we are in the business of helping people find the right solutions for their daily challenges. I urge everyone reading this to look further into the proposed health care reform legislation, form a constructive opinion and make sure your representatives in Washington and the general public are aware of the impact and implications associated with the current proposals as you see them. Our industry and our country both urgently need good informed opinions and leadership on this matter.

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