Category Inspiration, News
What if lower calorie brands used social media to educate students and
their parental figures about the impact lower calorie drink options can
make in improving their overall wellness now and down the road?
It could move advocates to action, create a movement and make for a
valued "give-back" to society, so many consumers, (especially moms with
kids in the home and Gen Y), and brands long for.
We cover the importance of giving back to appeal to both moms and Gen Y
in special reports covering both important audiences, available free on
our site under Insights.