Project management is part juggling act, part strategy and part charm school. As an Interactive Strategist and Project Manager for a Moosylvania, I never find myself bored. The variety in both projects and clients keeps every day both busy and exciting. Are you an intern thinking about getting a job with an interactive marketing company and project management has caught your eye? Here’s a few things to ask yourself to see if you’d like the role:
1. Do I love to be organized?
I get giddy walking into the Container Store. When I got my first labeler years ago, one week later my apartment could have been mistaken for a kindergarten classroom. Brushes. Long Sleeve Shirts. Food Processor. Cat. (Just kidding, I didn’t really label my cat. But I did have a label for a drawer in the bathroom devoted to fake eyelashes. Another story for another day.)
As a Project Manager, you could be managing several aspects of several projects for several clients at any given time. This is not done well without tools. My favorite is Basecamp. This project management software is used by quite a few advertising agencies, so it would be a good idea to get to know it. Once you do, you realize how awesome it is. And that now you only have to remember random things like changing your air filter every three months.
2. Do I work well with others?
Be nice. This applies to whatever job you do. Especially when you have to manage projects with deadlines that require other people to make it happen. No one wants to do anything for a jerk.
3. Do I like to keep up with the industry and ongoing strategies?
Project management is not just moving projects through. Another rewarding part of this job is weighing in on strategies for the overall campaign. You will be in a lot of meetings. Go beyond taking notes and give your ideas and opinions. Those ideas and opinions should come to you fairly easy because you spend time understanding your industry, the changes and current campaigns. So load up that Google Reader with RSS feeds of good stuff to keep you in the know. To get you started, here’s a list a online marketing blogs I follow. MooseTracker is also a great source for case studies on the latest digital campaigns.
Have other questions about project management? Let me know in the comments.
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