During a brainstorm for Martini & Rossi, we had one of those 'ah-hah' moments. It went something like this:

"Wow, this sangria is good." 

"It was really easy to make – REALLY easy come to think of it."

"Sounds too good to be true. Will consumers believe that?"

Yep, it's an age old problem with a simple solution. The answer, we decided, was in showing (not telling) how simple the recipe was: