We did research on this subject and generated a white paper -
7 Rules Of Superior Recession - Proof Design

Highlights include -

1. Good Web Design = More Retail Sales
2. Create Incentives for Consumers to Visit Your Brand Website
3. Keep Best Customers Best and Migrate Near Best with Distinct Loyalty Programs
4. Focus on Branded Connections at the
Point of Purchase
5. Brand Your Customer Experience
6. Empathize with Consumers' Need to Cut Back on Spending
7. Invest in Portfolio Programs and Partnerships with Like-Minded Brands

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