We have done studies on both how to go to market better in a recession and how to communicate and motivate Mom. "The Seven Rules Of Superior Recession Proof Design" and "Seven Keys To Mom's Heart" are two of our white papers on the subject.

In those studies we found the ways to build loyalty and preference beyond a simple lowest price strategy include;
1) Focusing on branded connections at the point-of-purchase to overcome the barriers to purchase,
2) Empathizing with consumers' need to cut back,
3) Providing assistance in helping them make better decisions
4) Helping Moms make their job fun and easier and
5) Simplifying shopping experiences with solution based partners

READ FULL ARTICLE