Moosylvania Says, "Yes!'

Bob Lutz is the exact right person for the job here's why;

Renewing interest and trust with consumers during this tumultuous transitional period requires a stellar understanding of all the resources, how they benefit the consumer and which ones need the most emphasis and attention no matter what the forum is.

Bob can rely on good people and agencies to develop appropriate go-to-market strategies, but at the end of the day, if he's approving the communication priorities and assuring that consumers are being listened to and have a voice, he's got the best available gut to make the approving calls and provide macro direction.

Additionally, Bob can articulate the specific challenges of the industry probably better than anyone as he's literally lived and worked through every possible market condition the industry has faced.

Even now, as the hybrids are finally being embraced, Lutz is leading the charge to change the game for the better. He and GM have been harshly labeled by the Washington Post as ambivalent in their efforts to move forward on their 2010 launch of their new hybrid Volt.

But Volt is a game-changer for hybrids, as the category to date uses small electric motors for low speed driving, and switches to a gas engine for faster speeds. The Volt uses the electric motor at all times, with the gas engine serving as a generator for the batteries. The first 50 miles require no gas, just a charge. After that, the car is on target to get 50 MPG. 10 gallons of gas will gill get 550 miles or 55 MPG.

Lutz hasn't settled for the norm in this expensive, controversial space. He has helped move it to a place where only a category leader can take it. And he's done so with personable, open communication designed to build a pipeline of customers and associates in waiting through social media and PR.

He can and will do the same for all the rest of GM.

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