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Response in Adage to their Article - Which Marketers Might Want Susan Boyle Singing their Praises?

by Administrator May 28. 2009 06:01


This is pathetic, rude and amateur commentary.

Do you really think Ms. Boyle is going to need to be in a commercial to make a living?

This logic is why artists run away from endorsement deals, because they're insulting and grate on their integrity and personal branding.

Ms. Boyle, nor her agent, yes she'll have an agent if she doesn't already, will not approve any of the suggested deals. Why should they?

She has a gifted voice that is being hailed as one of the best in the world. Money isn't going to be an issue for her.

Perhaps she does a world tour singing with renowned symphonies. Maybe she does the theater for awhile. She could sing for movie soundtracks and it's pretty certain she'll be on the talk show circuit promoting at least one or two popular albums or even a solo tour.

If she ever did lower herself to promote a brand in a commercial, a smart agent would let her voice be the bread and butter for leading brands that are backed by one of the best voices in the world.

Omo, Asda's, Brillo and Subaru won't be in the running.

British Airways, The Scottish Tourism Board, fashion houses and perfume would all be appropriate.

It's certain she'll perform for the Queen. If she does, perhaps she'll be made an ambassador and do live pitches promoting the UK around the world.

She's been heralded not because of how she first looked on the show, but because she does have real talent. The surprise package her voice came in had a role in making her famous. But it will be her voice over time she is known for. Especially if she manages her brand appropriately.

Read the Full Ad Age Article

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