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Our CMO chimes into the Discussion - The Price of Social Media

by Administrator March 19. 2010 05:40

A company not active in social media will have a hard time addressing a crisis like HP did. During the peak of the holiday selling season, the social sphere was abuzz with links to a YouTube video, titled “HP Computers are Racist.” The genesis of the video was a motion detector on an HP Web cam that could not acknowledge a black face.

HP responded to negative posts at myriad social media sites within a few hours. It extinguished the flame with an apology, an explanation of the technology and the fact it was working on the glitch. “The fact that HP had a social media strategy balanced the Google search sphere at a critical time when people were shopping and comparing for their holiday purchase,” says Rodney Mason, CMO, Moosylvania <http://www.moosylvania.com/> .

It’s not hard to realize that HP avoided losing a lot of sales by taking action rather than standing by and letting the crisis smear company’s name.

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