This is a little dose of serendipity, since I *just* saw a "Make Your Own Video" for the band Arcade Fire on Very Short List this morning, and now our COO Rodney has gone and made his own Radiohead video.
(They're touring Japan and a group over there has 12 cameras, allowing the viewer to edit and make their own live version of the song "15 steps.")
All of which begs the question: What came first, the Radiohead or the Arcade Fire?
One thing's for sure, enabling folks who are interested in your product (in this case, those marketing vanguards, Radiohead) to share their love for your product is so key it's not even funny. Keeping the web viral by enabling conversation and sharing is the least we marketers owe to the greater interwebs community.
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