Category Digital, Insights, Inspiration
I recently went on a high-adventure vacation, which lead to purchasing an action camera to capture my experience. This has since sparked my interest in the action-cam category. I won’t spotlight any of my footage here, but I will share some content strategy findings and thoughts about why you should be excited to get these in your brand’s hands too.
However arguably vain we are to take video of ourselves at play, a well done action video can earn tons of unique views. Extreme videography content has earned GoPro Camera’s YouTube channel one of the highest view counts of any brand, behind beacon brands like RedBull and OldSpice. Views are flattering to be sure, but they also lead to sales. GoPro is now the fastest growing camera company. So much so GoPro founder, Nick Woodman, can count being a billionaire among his accomplishments.
Here’s How To Get Started:
Content is king — is a timeless saying for any brand. What new and engaging content could your brand create with wearable action cameras? How many YouTube views and shares could your brand earn from new exciting POV’s? For instance, don’t just limit your brand to live-tweeting and Instagram streams, create some engaging 60-second recap videos of events. Take your brand on an adventure or challenge, but don’t forget your copywriter, art director and editor. You don’t want to end up with a tired 4 minutes of boring amateur video. Because nobody has time for that. I’ve scoured the Internet (mostly YouTube) for videos to get you started on your own brainstorms. Enjoy!
1. Show customers the experience of making your product:
|Shaun White’s Birth of a Board|
|See Also: Making a Pizza at Sammy’s|
2. Remapping Time is now more accessible than ever:
|Mirage – The Full Experience|
|See Also: July 4th GoPro Matrix Bullet Time Effect with Fireworks (240fps)|
3. Capture an amazing feat (try incorporating your product):
|See Also: Peregrine Falcon Hunts Downhill Rider|
4. Embrace brand ambassadors. Partner with guest bloggers or celebrities to tap into their audience:
Training Day with Brandon Lloyd
5. Take your brand to new places:
Hello Kitty In Space
|See Also: Felix Baumgartner’s Point of View – Red Bull Stratos Free Fall|
6. Broadcast new characters (mostly cute animals):
Eye of the Riley (Griffith Park)
|See Also: RUGBY HQ – REFCAM, Seagull Stole GoPro, Cats vs. Laser and Chicken The Dog|
7. Film customer’s or celebrity’s genuine reactions to experiencing your product:
Sturgis – 110th Anniversary of Harley-Davidson
And if all this self-filming has your eyes rolling, please enjoy this 6-part GoPro mock-series by comedians Tim & Eric:
Have any of your own favorite videos or ideas to share? Be sure to leave a comment.