With the current infographic craze, it is a common misconception that “infographic” is a code word for hiding copious amounts of confusing data. On the contrary, infographics are meant to make content and data sing.
With all the buzz about infographics today, it’s easy to be disappointed when stumbling across a bad one. So how do you end up with a good one?
Let’s start by defining the infographic.
Designers and copywriters at creative advertising agencies are always working closely together to communicate complex ideas. Typically copy narrates itself and can stand alone. Purposeful visuals and good typesetting make digesting the communication easier and more fun. An infographic is no different. But unlike a typical design, the visuals narrate the content.
Infographics can be as simple as a pie chart: visually comparing two or more pieces of data. They can also visualize complex ideas. The art of any infographic is getting to those simple and specific visuals that improve the story.
I put together a little diagram illustrating the process.
Have a favorite infographic? Share the link with us in the comments below.
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