I first want to say thank you to Moosylvania for the chance to attend a great conference this year, Future Insights Live, an event covering all areas of digital from the business and planning side, to design and development. During many of the sessions a few key topics kept reappearing that I feel every digital agency must take to heart.
1. Mobile is here now and only growing so you must be ready for it. During a talk by Brad Frost (@brad_frost) some key stats were shared talking about the mobile user experience.
- Currently, there are 6 billion mobile subscriptions worldwide and 2.4 billion are currently accessing the internet. This user space is growing faster than any market and users are expecting more every day.
- On average, 71% of users expect the mobile version of a site to load faster than on desktop, even though the connection speed is slower on a phone. 74% of users will abandon efforts if the initial load time is greater than 5 seconds. This is a very important stat to consider. We really need to take our mobile experiences and consider what the user truly wants and that we need to get it to them in very convenient and fast manner. This leads to the second key takeaway -
2. Use Responsive Web Design when possible. Responsive Web Design (RWD) is a methodology of setting up your site in such a format that no matter what the screen size is, your site will adapt to the user’s screen. One thing, though, that digital agencies and clients must consider is that responsive normally does take longer to do it right and is more expensive. But, it is very flexible and will allow you to provide your content to the user in a manner that is appealing to them, along with providing great functionality.
In a talk by Erik Loehfelm (@eloehfelm) he shared a graphic that talked about the pluses and minuses to going with various design methodologies. Below is the diagram that was shared:
Future Insights Live has been a great conference and I recommend you checkout their hashtag on twitter to see what people have been saying from the conference – #filive.