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One of the most fun assignments you can work on in a creative advertising agency is a guerrilla marketing campaign. In a world where specs, file size, and frames per second can dictate the creative limits, guerrilla marketing often has no boundaries.  But for all the originality and fresh ideas, there are also certain lessons that can be learned from some less-than-successful past campaigns. Let’s take a look at a few things to avoid in planning a guerrilla marketing activation.

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Dudes, instead of sitting back and asking your audience “What’chu talkin’ ‘bout?” we should be creating an experience for our audience to start talking about using a smart mix of experiential marketing and digital.

People are sharing on social 24/7, but what is your audience really buzzing about? Usually, they’re posting about content they are actually experiencing, like funny cat videos or watching the latest episode of their favorite zombie show. As marketers, we need to create an experience that will spark people to start talking about your brand.

Capital One Bank Game Nights Community Events

If you choose to follow the Five Golden Rules Of Social Media Marketing, your brand will need to continuously push out genuine, interesting and relevant content, and what’s more genuine than being at an actual event? Event marketing allows your consumer to experience your brand in-person then share their experience through social. (more…)

Everyone seems to think they know all of the event marketing tips out there…until they try to plan an event. With all the fish, matches, harmony and mingling out there, it seems someone would have figured out by now that event marketers can learn a lot from the modern dating world.

Think about it. There are oodles of similarities between dating, where you’re interacting with a person, and event marketing, where you’re interacting with a brand. For example:

·      It usually starts with some kind of interaction online.

·      The first real-life meeting is pretty darn important.

·      How long the interaction goes on is directly related to how engaged you are.

·      At the end, you have made some sort of decision as to whether or not you enjoyed yourself and want more. (more…)

Frequently asked question of a promotions agency: “How do I get my product to stand out when marketing at retail?”

With a constant rush of new products entering the market, and many with similar features and prices, clients want to know what they can do to get their product to stand out amongst the clutter.

Although there is no one right answer, we’ve encountered two tried and true strategies that have aided purchase intent:

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Experiential marketing works well because it gives consumers a way to truly engage with a brand. Here are a few tips to help you develop a more successful experiential campaign from start to finish, as well as some insider knowledge on the recruitment and management of volunteers.

Define Goals
Before diving headfirst into a new campaign, first determine exactly what you're trying to accomplish. Only after clearly defining goals and objectives can you start figuring out how to successfuly orchestrate a campaign.

Be Specific
Provide a detailed description of exactly what it is wanted for your experiential campaign. You know your business better than any agency. By providing details of what information should be included, you can better assure that goals will be reached.

Recruit Volunteers
Hiring volunteers is known to be a large financial benefit to any experiential marketing campaign. However, it is important to keep in mind how much hard event work a volunteer can manage. Here are a few tips to keep colunteers healthy, happy and willing ot return next time.

• Provide a meal or snack: This will give them energy for the long laborious day they have ahead.
• Keep the workload light: They aren't professionals; they are normal people volunteering their time. Try to get them in and out in four hours.
• Throw in a freebie: Give them something to show that you appreciate their work. Something as simple as a free t-shirt will create a desire for them to help out again. 

Our event marketing team here at The Embassy in St. Louis has been working on planning and executing Urban Makeovers for Spectracide – one of our newest clients. These events are focused on the beautification and restoration of community parks made possible through the use of Spectracide products and a lot of community volunteering within each area.

Our Spectracide team traveled to places like South Dade Mini-Trail Park in Miami, Fourth Ward Park in Charlotte and Spink-Collins Park in Atlanta to help with jobs like planting trees, spraying weeds, renovating flower beds and building bridges. 

Check out some of the pictures from the Urban Makeovers below. 

Another 7,000-word post.

Which makes this post worth 7,000 words.

Who doesn't love confessions? We recently discovered that Bostonians seem to be big fans of telling their deepest, darkest secrets.

If it means they have a chance at winning $430.30 and a year's supply of Balance Bars.

We planned and executed a week-long trip to Beantown where Balance Bar representatives handed out free samples and were filmed with random and unsuspecting (ok, they knew what they were getting themselves into) Bostonians giving their nutrition confessions.

Make sure you head to the Facebook page and vote for the person who you think offered up the guiltiest secret about their eating habits.