Category Experiential, Insights, Inspiration
Experiential marketing works well because it gives consumers a way to truly engage with a brand. Here are a few tips to help you develop a more successful experiential campaign from start to finish, as well as some insider knowledge on the recruitment and management of volunteers.
Before diving headfirst into a new campaign, first determine exactly what you're trying to accomplish. Only after clearly defining goals and objectives can you start figuring out how to successfuly orchestrate a campaign.
Provide a detailed description of exactly what it is wanted for your experiential campaign. You know your business better than any agency. By providing details of what information should be included, you can better assure that goals will be reached.
Hiring volunteers is known to be a large financial benefit to any experiential marketing campaign. However, it is important to keep in mind how much hard event work a volunteer can manage. Here are a few tips to keep colunteers healthy, happy and willing ot return next time.
- Provide a meal or snack: This will give them energy for the long laborious day they have ahead.
- Keep the workload light: They aren't professionals; they are normal people volunteering their time. Try to get them in and out in four hours.
- Throw in a freebie: Give them something to show that you appreciate their work. Something as simple as a free t-shirt will create a desire for them to help out again.
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