The Official
Moosylvania Blog

The music, film and interactive extravaganza that is SXSW is opening today, and with a slew of Moose descending upon Austin, we thought we might give you a little glimpse of just some of the sessions we’re looking forward to attending. (more…)

On February 29, Facebook announced their changes to Facebook Pages and Ads. All Facebook Brand Pages will be automatically updated to the new Timeline format on March 30, 2012. What does this mean for your brand?

Facebook’s new Timeline for Brand Pages places more emphasis on quality engagement to gain fans. Before the switch, it is important to understand the role of the new features and how to incorporate them into your social media marketing strategy.
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I am in love with responsive websites. I don’t know if it’s the easygoing attitude on resizing, their ability to beautifully render on multiple form factors or the fact they respond to user behavior seamlessly that is so interesting. Either way, we are going to see more of them as technology’s demands are making responsive websites a necessity. (more…)

Between smartphones and tablets, our society is constantly connected. The cultural impact of mobile technology is evident, and as marketers we need to understand how it is affecting consumer buying decisions.

So we commissioned a study in partnership with First Choice research facilities to find out, and we want to share the results with you.

Our free study on Mobile Usage Trends & the Path to Purchase is now available for download.

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WINNING! FREE STUFF! $$$$$$! ENTER NOW!

In case you’re not an average human, here’s a helpful bit of news: people love to win things and stuff. And money. Now that we all know that, it should come as no surprise that internet promotions and sweepstakes are powerful tools.

Powerful tools, that is, if they are used correctly. You know, because “with great power comes great responsibility” and all that.

As a writer, it’s incredibly exciting to be tasked with developing online sweepstakes. It’s also challenging. As part of a robust program, a single online promotion brings with it point of sale, advertising (sometimes traditional but definitely online), PR, social media, email blasts and more.

So how do you effectively communicate the excitement of a sweeps without losing focus on your brand? I’ve figured out a few things that might help you out.

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The biggest and most important CES yet.

There is a reason 150,000 people from all over the world converged on Vegas for the 2012 CES show. This is truly the first time in the history of the show, and the world for that matter, that the emphasis is less about hardware and much more about access to content, connectivity between devices and open operating platforms.

Apple wasn’t at the convention, but its presence was felt everywhere. (more…)

Another update from the 2012 International CES (don’t miss a few pre-show looks I caught here.):

Tom Hanks will produce a 90-minute series broadcast on Yahoo in 20 episodes. It will be the first originally scripted program for Yahoo. The animated series is called Electric City and will be viewable online on computers, smartphones and tablets as well as on the Yahoo Connected TV on Samsung, Sony, Toshiba and Vizio TVs. (more…)

I’m here at the 2012 International CES, the world’s largest consumer technology tradeshow. I was granted access to a few pre-show looks that promise some exciting developments for technology in 2012. Stay tuned for more updates throughout the show by subscribing to our RSS feed and following us on Twitter. (more…)

Last post, we discussed the issues with HTML5 video and audio on mobile devices while creating the Moosylvania Holiday Card. While it was challenging, once it was completed, we then had the opportunity to take this mobile application and turn it into a native application for iOS devices and Android phones.

To accomplish creating these native apps, we utilized a great library called PhoneGap. PhoneGap basically allows you to take your HTML5 application that is optimized for mobile and then convert that app to a native app. All a user has to do is copy all of their rendered html and css, include a few Javascript files and you will pretty much have a fully built native app. (more…)