The Official
Moosylvania Blog

WINNING! FREE STUFF! $$$$$$! ENTER NOW!

In case you’re not an average human, here’s a helpful bit of news: people love to win things and stuff. And money. Now that we all know that, it should come as no surprise that internet promotions and sweepstakes are powerful tools.

Powerful tools, that is, if they are used correctly. You know, because “with great power comes great responsibility” and all that.

As a writer, it’s incredibly exciting to be tasked with developing online sweepstakes. It’s also challenging. As part of a robust program, a single online promotion brings with it point of sale, advertising (sometimes traditional but definitely online), PR, social media, email blasts and more.

So how do you effectively communicate the excitement of a sweeps without losing focus on your brand? I’ve figured out a few things that might help you out.

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The biggest and most important CES yet.

There is a reason 150,000 people from all over the world converged on Vegas for the 2012 CES show. This is truly the first time in the history of the show, and the world for that matter, that the emphasis is less about hardware and much more about access to content, connectivity between devices and open operating platforms.

Apple wasn’t at the convention, but its presence was felt everywhere. (more…)

Another update from the 2012 International CES (don’t miss a few pre-show looks I caught here.):

Tom Hanks will produce a 90-minute series broadcast on Yahoo in 20 episodes. It will be the first originally scripted program for Yahoo. The animated series is called Electric City and will be viewable online on computers, smartphones and tablets as well as on the Yahoo Connected TV on Samsung, Sony, Toshiba and Vizio TVs. (more…)

I’m here at the 2012 International CES, the world’s largest consumer technology tradeshow. I was granted access to a few pre-show looks that promise some exciting developments for technology in 2012. Stay tuned for more updates throughout the show by subscribing to our RSS feed and following us on Twitter. (more…)

Last post, we discussed the issues with HTML5 video and audio on mobile devices while creating the Moosylvania Holiday Card. While it was challenging, once it was completed, we then had the opportunity to take this mobile application and turn it into a native application for iOS devices and Android phones.

To accomplish creating these native apps, we utilized a great library called PhoneGap. PhoneGap basically allows you to take your HTML5 application that is optimized for mobile and then convert that app to a native app. All a user has to do is copy all of their rendered html and css, include a few Javascript files and you will pretty much have a fully built native app. (more…)

In our last post, we discussed how we created our Moosylvania Holiday Card that utilized HTML5 Video and Audio tags. Using this technology led to many issues on mobile devices though, so today we will explain how we worked around these issues during the mobile application development phase. (more…)

It’s that time of year again – when agencies send out holiday gifts to surprise and delight clients who are busy trying to wrap things up before the end of the year. So, what did Moose send out this year?

We’ve been working on a special gift for clients, with a few interesting aspects. The base of the gift is a portable, powerful speaker that was concepted, designed and created by our talented team of designers. To demonstrate the speaker’s capabilities, the interactive team took over and created a mobile-friendly landing page (with a related landing page geared for those viewing on desktop), an iPhone app, and an Android app.

We call it our Holiday Moose. And here’s how we did it. (more…)