Category Advertising, Branding, Digital
If you’ve heard it once, you’ve probably heard it a million times, “everything is digital these days.” But you don’t really need someone to tell you that, do you? After all, you are most likely reading this blog on what is probably just one of your many digital devices.
New technology in the world of web-enabled devices is being developed daily, changing the way we communicate across the board. And, as marketers in digital advertising agencies, the way we reach our consumers.
In fact, while newspapers and magazines are busy losing circulation and TV advertising is being fast-forwarded with the latest DVR device – the world of digital is expanding and growing momentum.
The opportunities for digital advertising seem to be endless and changing on a daily basis. So much so, that many brands look at digital as a moving target that they either shy away from completely or add on as an afterthought to their already existing marketing strategy.
However, digital advertising should not just be an extension or an enhancement, it should be the core of a brand’s marketing strategy.
The old vs. the new marketing model
The old marketing model that puts buying in a funnel that progresses from awareness to consideration to purchase to loyalty is no more. Unfortunately, many brands and marketers continue to use this model because it’s straightforward and easy to track and measure.
However, in today’s digital age it’s important to remember that we are no longer just talking to consumers, instead we are having a conversation.
Successful brands are learning to have this conversation with their consumers and are using digital as the main hub or engagement platform that ties it all together.
To learn more about how your brand could benefit from a more digital-centric marketing strategy and digital advertising agencies, please feel free to contact us.