April 13, 2010
BACARDI TORCHED CHERRY LEVERAGES SOCIAL & MOBILE
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Category Branding, Experiential, Inspiration, News, Promotions
Some of our recent work was picked up by MediaPost's Marketing Daily. We crafted a brand identity for this new flavored rum and developed a strategic plan to create complementary messaging between online and offline platforms. So the activity people see in store drives them to Facebook and their phone, and their Facebook/mobile drives them to the store. It is a seamless campaign that uses each touchpoint/channel to enhance the other.
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1 comment on BACARDI TORCHED CHERRY LEVERAGES SOCIAL & MOBILE
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Motorola Pakistan says:
Nothing more to say … just perfect
December 21, 2010 @ 7:14 pm