Share The Insights of Moosylvania on your Facebook Timeline.
Hey, all! If you were hanging out in the Twittersphere last night, perhaps you saw my live tweets from the St. Louis ADDY event. If not, well, you missed a good time. But never fear! Since I had the honor of attending the awards at Copia last night with a few fellow Moosers, I’ve got the scoop.
We were super pumped to have several projects honored. We’re proud of the work we create for our clients, and it’s a nice feeling when our peers show that they appreciate our efforts as well. (more…)
WINNING! FREE STUFF! $$$$$$! ENTER NOW!
In case you’re not an average human, here’s a helpful bit of news: people love to win things and stuff. And money. Now that we all know that, it should come as no surprise that internet promotions and sweepstakes are powerful tools.
Powerful tools, that is, if they are used correctly. You know, because “with great power comes great responsibility” and all that.
As a writer, it’s incredibly exciting to be tasked with developing online sweepstakes. It’s also challenging. As part of a robust program, a single online promotion brings with it point of sale, advertising (sometimes traditional but definitely online), PR, social media, email blasts and more.
So how do you effectively communicate the excitement of a sweeps without losing focus on your brand? I’ve figured out a few things that might help you out.
...AN INDEPENDENT, FULL SERVICE DIGITAL ADVERTISING AGENCY FOUNDED ON THE BELIEF THAT THERE'S A BETTER PLACE FOR YOUR BRAND.
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