The Official
Moosylvania Blog

This is post is part of our summer blog series, “So You Want a Job in Advertising?” Check back for more intern insights or sign up for our RSS feed to be the first to know.

I may be slightly biased in saying this, but being a search engine optimization consultant is totally awesome. And with more companies upping their SEO budgets, it’s more important than ever to at least familiarize yourself with the basics, no matter what role you play in an advertising agency.

So here are my top tips for dipping your toes into the world of a search engine optimization consultant. (more…)

In your hunt to have the most complete interactive marketing strategy, you’ll inevitably come across video marketing.  And consumers are eating video up; Mediapost reported that, during the 2011 holiday season, product videos play a key role in consumer purchase decisions and retailers surveyed saw a 9x increase in retail video views. So what does that mean for your business? Your potential customers are eager to see more than a two paragraph description and a couple photos; they want to fully experience your product or service before making a purchasing decision.
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Another fun-filled day in Austin at SXSW, another set of sessions to make the Moosers staying behind envious. From our copious notes, we recap two of our favorites sessions, plus a bonus photo from the streets of some interesting experiential marketing we noticed.

Tricking People Into Reading Again
With all the content available for readers on the web, it can be tricky to get — and keep — eyeballs on your page. Oren Katzeff and Jack O’Brien of Cracked.com, Joe Randazzo of The Onion, and Chris Monks of McSweeney’s share their top tips to creating captivated readers.

• Titles must be compelling. Seems like a no-brainer, but the title is generally the first thing a potential reader will see.

• Don’t let length catch up writers. People know when and where they want to find long form content. (more…)