Ideas, Inspiration and a Creative Perspective on Marketing from Inside the Embassy

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  1. The biggest and most important CES yet.

    There is a reason 150,000 people from all over the world converged on Vegas for the 2012 CES show. This is truly the first time in the history of the show, and the world for that matter, that the emphasis is less about hardware and much more about access to content, connectivity between devices and open operating platforms.

    Apple wasn’t at the convention, but its presence was felt everywhere. (more…)

     


  2. Another update from the 2012 International CES (don’t miss a few pre-show looks I caught here.):

    Tom Hanks will produce a 90-minute series broadcast on Yahoo in 20 episodes. It will be the first originally scripted program for Yahoo. The animated series is called Electric City and will be viewable online on computers, smartphones and tablets as well as on the Yahoo Connected TV on Samsung, Sony, Toshiba and Vizio TVs. (more…)

     


  3. I’m here at the 2012 International CES, the world’s largest consumer technology tradeshow. I was granted access to a few pre-show looks that promise some exciting developments for technology in 2012. Stay tuned for more updates throughout the show by subscribing to our RSS feed and following us on Twitter. (more…)

     


  4. Like it or not, every day you and the brands you market are engaged in a never-ending pitch. That’s because, according to “Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal” by Oren Klaff, pitching is a direct result of our basic quest for acceptance and survival. A quest most of us approach poorly, because we don’t really understand how the brain works. (more…)