The Official
Moosylvania Blog

Between smartphones and tablets, our society is constantly connected. The cultural impact of mobile technology is evident, and as marketers we need to understand how it is affecting consumer buying decisions.

So we commissioned a study in partnership with First Choice research facilities to find out, and we want to share the results with you.

Our free study on Mobile Usage Trends & the Path to Purchase is now available for download.

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We know that average American checks their phone more than 125 times a day.  That’s the average.  Quick look at your phone – unless you’re reading this on your phone, in which case, never mind.

Distractions are the norm – and that’s why I’m advocating to all of our team that they spend just a few minutes using very a simple piece of paper – the 3×5 index card.  Then keep it handy in between explosions of info and data.

I started with all of our senior managers before the holidays in December with my scrawl on it.  I told them to be back in January with their card filled out.

• “Your goals.
• “Your goals for your team.”
• “Your goals for Moose.”

This system has worked for me the past few years and I’m hoping they try it.  Just get the basics down on a basic 3 x 5 card.    (more…)

Everything there is to know about running an ad agency was ingrained into my psyche at an early age. Our family spent a lot of time playing the game of Monopoly – and there were good times – but also many two am nights in which I threw the board at my sisters and brother.

Monopoly like life – has some hard lessons. But as I look back on the last couple of decades of agency management – I think they’re one and the same. (more…)

If you’ve been in this business for some time, you learn to love change.  Every day we wake up to some new tech release or partnership or concept that didn’t exist the day before.  How’d you like to be in a business that gives you a four-day seminar on continuing education every year?  Our business requires continuing education every day. (more…)