Ideas, Inspiration and a Creative Perspective on Marketing from Inside the Embassy

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  1. The new Moosylvania.com and TheLoudFew.com has arrived! We’ve been working hard over the last few months to design and develop our new website, and we’re proud to show it to you now. So what went into the new website? Here’s a brief overview of a few digital highlights: (more…)
     


  2. Put a QR on it! Heard this lately? When I hear this, I first think of this clip from Portlandia. Then, I think about how great QR can be, but sadly, how easy it is to screw up your QR campaign. QR code usage increased 9,840% YOY through Q2 2011. Make sure your QR campaign is working for your interactive marketing plan, not against it. You can start by making sure you avoid the following QR FAILS: (more…)

     


  3. I just got back from BlogHer ’11 in San Diego. What a great conference! With over 3,600 attendees, dozens of sponsors, and 2.5 days of speakers, parties and panels, it was a whirlwind of interesting insights, new connections and brand encounters. Needless to say, I came home Sunday afternoon and went to bed immediately for a three hour nap. But, I got the most out of the conference by having a strategy and goals for the conference. I’d like to share a few with you, since they may be helpful for any upcoming conferences you may be attending. (more…)

     


  4. Google is Google’s ambitious challenge to Facebook. Google is a social networking site with mobile app that takes some cues from Facebook’s popular features but adds a few slick twists. Google is in beta right now, but you can sign up to be a part of their “field test”. When you use Google , you’ll have similar features to Facebook, like a news feed of friends’ updates (although with a Google twist tied to Circles), which Google calls the “Stream”. You can Like updates using the 1 button – which Google also introduced earlier this year for websites in Google search results pages. 

    Here’s a quick overview of the key features in Google : (more…)

     


  5. So, you have decided to start blogging for your business because you know the benefits of blogging for online marketing, social media and SEO. Excellent! Hopefully, you have worked with an internet marketing company to develop a social media strategy that will guide your blogging efforts, or have laid out some strategic details yourself. You have your editorial calendar guiding your efforts, and it seemed really easy to write your first few posts, but now you’re just staring at a blank screen. What to write?

    First of all, don’t worry. Writer’s block happens to both blogger novices and pros.

    Let’s look at 8 areas that you can glean some blog post topic ideas from: (more…)

     


  6. Email marketing has been around a long time. How does this form of interactive marketing stay relevant and effective year after year? Because businesses using email marketing continue to see great bottom line results from their investment in this marketing channel.

    August 2010 tLF Newsletter

    August 2010 tLF Newsletter

    Not one to miss out on any great online marketing opportunities, The Loud Few has been email marketing to our own client base since we opened in 2010. If you are one of our newsletter subscribers, you’ll know that we recently completed a major update to our newsletter design and layout. Here are a few details on what was involved. (more…)

     


  7. Do you manage a Facebook Page? Wonder how you can comment as yourself on that Facebook Page? Then check out the video above to see where to update your Facebook Page’s settings. In order to comment as yourself on any Facebook Page you admin, you have to update the settings on each Facebook Page you manage. (more…)

     


  8. With a growing amount of people spending the majority of their time online in social networks and most notably, on Facebook, the popularity of social commerce continues to grow.  And with almost half of the overall U.S. population expected to be on Facebook by 2013, the development of Facebook Ecommerce (or f-commerce) makes a lot of sense. (more…)

     


  9. The DMA’s Email Experience Council and Epsilon recently released their Q4 2010 North America Email Trend and Benchmark Results, and email marketing continues to be an inexpensive and highly effective tactic in the marketing mix. If email marketing is part of your internet marketing solutions set, the industry specific averages can be very helpful in gauging your progress. The chart below is from the full report, which you can download here. (more…)

     


  10. I spend a lot of time in my Google Reader, catching up on the latest Facebook Marketing announcements, finding vital tips and tricks from online marketing experts, and keeping up with the latest tech and social media news in St. Louis. Of course, sometimes this leads me down the road of 37 tabs open on 5 different Chrome browser windows, but that’s a discussion for another blog post some other time. :)

    I subscribe to a lot of RSS feeds to curate as much information as possible, but I wanted to share with you some of my favorite online marketing blogs. These blogs generally always make an appearance in The Loud Few’s Twitter stream, our monthly newsletter and posted to our internal Yammer network.

    I highly recommend that you check these out — your Reader will be pleased. (more…)