Let’s start by thinking of the last “brainstorm” you were a part of. Did no one talk for the first five minutes? Did one person take the group insanely off course? Maybe you even (gasp) nodded off. Brainstorming is supposed to be one of the awesome and rewarding benefits of working at a creative advertising agency, but the traditional “lack of a road map” approach can leave great ideas in the dust. Keep reading for tricks to make your next brainstorm super fun AND functional.
The Journey is Better with Friends.
February 28, 2013
Category Advertising, Insights
May 3, 2012
Whether personally or professionally, life lessons don’t mean much to me unless they can be summed up in the title of an 80s anthem. First bad break-up? Every Rose Has Its Thorn. Another tight pitch deadline? All Night Long.
Somehow, similar lyrics seem to keep popping up for a number of situations (work and life-related), but the brand management and marketing game is ever changing.
The evolution of social media means brands are required to listen and respond to consumer sentiment more than ever. Consumers have also become more marketing-savvy, making brands work hard for their money and their love. Want to survive in this fast-paced social world? Read on, and discover three quick lessons for stepping up your online game.