As we’ve seen with the rollout of Timeline, Facebook is a constantly-evolving social platform that continues to change how brands can interact with users. When planning your social media initiatives, it’s smart to understand the full potential of this resource – which includes robust functionality and engagement via Facebook Open Graph.
The Journey is Better with Friends.
May 17, 2012
Two commonly used server side scripting languages implemented by a web development agency are ASP (Active Server Pages) and PHP (PHP Hypertext Preprocessor). They are both used to dynamically generate content on a web server, which gives interactive programmers and site owners the capability to add custom pragmatic logic, modify paragraph copy, or change the design palette.
ASP was developed by Microsoft to run in conjunction with IIS (Internet Information Service) on Windows Server architecture. ASP typically is paired with a Microsoft Sequential Query Language (MS-SQL) database. These products need to be purchased from Microsoft for setup.
PHP is an open source library that normally runs in conjunction with Apache on UNIX based servers. PHP is typically paired with a MySQL database engine or a PostgreSQL database, which do not cost any money to use.
Both server-side scripting languages have their advantages. When you are getting ready to evaluate your requirements, keep the following information in mind.
Even though the learning curve for ASP is steeper than PHP, it is frequently used because:
- ASP is well-suited for all Microsoft software, which in the corporate stratosphere is exceptionally popular. Corporations use these tools to make the business work flow smoother on transaction based applications.
- Most enterprise corporations already use a variety of Microsoft software, like SharePoint or Microsoft Exchange server.
When the attempt is made to merge application data from Microsoft based systems with PHP based web applications, complications can arise, so by in large it is avoided. The keystone for deciding to use ASP is the Microsoft product compatibility.
Some of the reasons to use PHP are derived in part, by the amount of developers, designers, and programmers that currently use PHP. They find in comparison to ASP, that PHP is tremendously simpler. The open source library of PHP classes has more features, which allows web development agencies to build dynamically driven websites with less effort because:
- Developers and users alike can create web pages that are rich with content, modifiable with an off the shelf management system.
- Hosting a PHP based application or website costs less since web hosting companies do not have to pay licensing fees, and is compatible with a greater range of server operating systems.
While we build both ASP and PHP websites, we usually find that PHP is a good solution for most businesses because of the engaged, open source community. Have additional questions about which one you should use for your site? Let me know in the comments or Contact Us.
July 6, 2011
Category Digital, Insights, Inspiration
Whether you are a major brand, non-profit organization, or a small business, if you have a Facebook Page, you are actively trying to increase the number of “likers” for your brand or organization. You do this by cross-promoting your Facebook Page, starting a Facebook marketing campaign, buying Facebook ads, etc. No matter what Facebook Page marketing strategy you use, implementing a Facebook Fan Gate during your Facebook application development is key to making sure your marketing efforts turn into more “likes” for your brand.