We’ve been helping Capital One with corporate identity and brand building for a few years now, along with digital strategy and traditional advertising concepts. It started with our design of the Capital One Cup, and since then we’ve been engaged in developing the branding and strategy for some of their new products and services.
For this latest project, Capital One asked us to create a print campaign to drive awareness for their official partnership with the NCAA® and sponsorship of the Academic All-America Team. They specifically wanted to highlight how difficult it is to excel in both athletics and academics, and that is why earning a spot on the Academic All-America Team is such a great honor.
For this one, we focused on the academic dedication of student-athletes, even though they have a very active extracurricular schedule.
This was one of those simple print projects you love as an advertising and design agency, especially to complement all the digital work we’ve been doing.
Let us know what you think by adding a comment and be sure to check out our other branding and advertising work.