The Journey is Better with Friends.


  1. So, you want to develop a website or maybe just update your current one? Of course you want it to be purposeful and engaging, but what happens when you mix good design with smart functionality? You get a website that works and looks good doing it (Yes, you can have both).

    In 2012 we saw a huge increase in website design trends, here are some to look for in 2013.

     Responsive1.     Responsive Layout – This trend has been a top priority for any brand wanting to make waves in the digital space. The concept behind responsive technology is to design a single site that is programmed to be used on a variety of devices, including laptops, smartphones, tablets and most importantly, anything that is released in the future (That means you Google glass).

     

    FixedHeader2.     Fixed Header Bar – It’s simple: creating a fixed branded bar across the top of your site creates constant brand awareness (What more could you want?).

     

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    3.     Large Photo Backgrounds – A number of sites have begun to use this trend. It’s a great way to captivate your consumer the moment they enter your site. Your site looks professional and engaging (Big Bonus!).

     

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  2. The Klout Score: Measuring Influence Since 2008

    The greatest strength of social media marketing is its ability to easily share and spread information. This ease of communication can also be its greatest weakness. The amount of noise created by social media can easily turn to clutter and the line between an industry leader and bandwagon blogger becomes less defined.

    As a result, tools and services are emerging that help distinguish between the truthfully influential bloggers and wannabes. The most talked about of these is Klout.

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