Category Content Strategy, Digital, Insights
We hear it time and time again. When it comes to social media marketing, creating compelling content is a big part of interacting with your community — and results in higher engagement rates. Well that all sounds great, but leaves us with a couple of questions, like “How does one create content that will stand out?” And, “How can I optimize my strategy to be more engaging, in terms of Likes, RTs and Vine Smileys?”
After listening, reading and playing in the social realm, we’ve come up with a few tips to help you improve your social media marketing strategy simply by being more compelling.
1. THINK BIG!
Just kidding, that was so cliché.
In social media, you should always think small. Not in terms of ideas, but in terms of content. Users are beginning to spend even more time on their smartphones or tablets rather than laptops. When you’re creating copy and visuals for your next Facebook post, first consider how a it will look on a smartphone screen. Only then can you consider what a fan would see on a laptop or desktop computer.
2. Be a Swipestopper
A swipestopper is the showstopper of social media marketing. You want your images so striking and your copy so interesting that it stops your mobile users mid-swipe. This means you need to start putting all your creative focus into what a user will see in a news feed, rather than the brand page.
Check out this screenshot of what stopped me on the last scroll through my mobile news feed.
So, what made this so compelling? Well, I’m not really sure, but it’s probably my obsession with The Hunger Games and my love for Jennifer Lawrence (they know me so well). I immediately wanted to know who this other kid was and how I could participate.
I didn’t participate. I can’t draw.
3. Know Your Audience
Yes, I realize this is marketing 101, but it’s seriously that important. Nowadays, it’s not good enough to just know who you’re talking to, but you need to know where, when and how they’re digesting information.
For example, 60% of worldwide Twitter users access via smartphone, but your fans and followers are more likely to be on their tablet when they’re home on the sofa, watching TV.
Every brand community has their own unique story to tell. It’s up to you as marketers, community managers, writers and designers to jump in and be a part of the conversation.
Do you have an example of super compelling content that has worked for you? Tell us about it in the comments!
No comments on Are You Interesting Enough for Social Media Marketing?