Ideas, Inspiration and a Creative Perspective on Marketing from Inside the Embassy


As part of their "Get a World View" campaign, The Economist
distributed branded pizza boxes through 20 pizzerias in the Greater
Philadelphia area. Each box displays one of a handful of pie charts
that show a statistic related to world food distribution, with an
emphasis on those used in pizza production. They list things like
global wheat consumption, world cheese imports and arable crop land.

 

 

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