As seen on Twitter:
“I am at a long stoplight.” “Oh, I need new shoelaces.” “LOL! Just saw a funny billboard.”
We all know that a useless stream of consciousness in a personal Twitter account can get you un-followed faster than the Pied Piper with a broken flute (unless you’re Ashton).
But what about companies dipping a toe into the social media pool? Experimenting with Facebook, Twitter, Blip and the like? To tackle one topic at a time, let's start with Twitter.
Here are TEN TIPS for Business Twitter-quette:
1.Establish a point of difference for your brand’s Twitter account. Why will people want to follow you? It starts with an objective.
2. Direct, friendly tone is fine. A serious, professional tone is fine. Any voice is fine as long as it’s true to your brand. Yes, the lessons of third grade are valid here, “just be yourself.”
3. Don’t make it one long stream of self-serving messages.
4. Continuing #3: Give your followers something of real value. Think beyond coupons — links, games and tips all have value.
5. You only have 140 characters. Your links are essential in telling the story.
6. No, you don’t have to follow everyone who follows your brand. But it can help in getting your brand out there.
7. Social media is a conversation. Reply to those who invest their time in talking to your brand.
8. If your brand gets caught in a negative situation, know that your brand’s Twitter response must be appropriate and fast moving.
9. Invite visitors to your website to follow your brand on twitter.
10. Be flexible. The rules of engagement are ever-evolving.
Gold Bullion says:
Hurray for posting such an interesting write up. It’s well thought of and very well written.
September 21, 2010 @ 7:43 pm