This site, for an energy drink that contains alcohol, is like a sentence of exclamation points punctuated by an exclamation point.
So, the site looks like all fun and games, but it's a really innovative take on web design. The use of Flash and inviting the visitor to just follow the arrows to drag the site all over the place, keeps visitors on JUST ONE PAGE. I've never seen anything like it.
Thoughtful information design focus on making something fun for the user = wow.
Author: Sarah Cortopassi
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