During a brainstorm for Martini & Rossi, we had one of those 'ah-hah' moments. It went something like this:
"Wow, this sangria is good."
"It was really easy to make – REALLY easy come to think of it."
"Sounds too good to be true. Will consumers believe that?"
Yep, it's an age old problem with a simple solution. The answer, we decided, was in showing (not telling) how simple the recipe was:
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April 22, 2010 @ 12:44 pm