Good summary.
Here's a thought for youtube and advertisers alike.
Take a product like Klickable, that allows viewers to click on objects
in a video for links and tags that create pop ups with more information
while the video plays uninterrupted. Allowing youtube users to tag and
hotlink items within home video content with the Klickable tool will
enable each person to make their own personal statement with every
video they forward.
Suddenly, they're becoming the John Madden's with magic instant replay tools that illustrate their comments.
The Klickable tool would be available and brought in part by a sponsor.
Sponsors would frame the content and based on user tags and clicks, the content would change or update their offer.
This is a hybrid between texting and video viewing, that is
personalized and plays perfectly into the mobile web. Text a friend
your video link with embedded comments will elevate the entire texting
phenomenon.
Pretty simple and the technology already exists.
Monetizing home videos is really not at the top Google or youtube's
to-do list. But this platform can help quickly migrate youtube into a
more intuitive Web 3.0 interface, especially given the new
opportunities to upload directly from smart phones and the ability to
take into consideration location as an added dimension.
Bud Seabright says:
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December 18, 2010 @ 4:47 pm