The Official
Moosylvania Blog

Renewing interest and
trust with consumers during this tumultuous transitional period requires a
stellar understanding of all the resources, how they benefit the consumer and
which ones need the most emphasis and attention no matter what the forum
is.

Bob can rely on good people and agencies to develop appropriate
go-to-market strategies, but at the end of the day, if he's approving the
communication priorities and assuring that consumers are being listened to and
have a voice, he's got the best available gut to make the approving calls and
provide macro direction.

Additionally, Bob can articulate the specific
challenges of the industry probably better than anyone as he's literally lived
and worked through every possible market condition the industry has
faced.

Even now, as the hybrids are finally being embraced, Lutz is
leading the charge to change the game for the better. He and GM have been
harshly labeled by the Washington Post as ambivalent in their efforts to move
forward on their 2010 launch of their new hybrid Volt.

But Volt is a
game-changer for hybrids, as the category to date uses small electric motors for
low speed driving, and switches to a gas engine for faster speeds. The Volt uses
the electric motor at all times, with the gas engine serving as a generator for
the batteries. The first 50 miles require no gas, just a charge. After that, the
car is on target to get 50 MPG. 10 gallons of gas will gill get 550 miles or 55
MPG.

Lutz hasn't settled for the norm in this expensive, controversial
space. He has helped move it to a place where only a category leader can take
it. And he's done so with personable, open communication designed to build a
pipeline of customers and associates in waiting through social media and PR.