Mobile will soon be the #1 way that the US accesses the internet, given smart phone penetration and the fact that cell phones outnumber computers 3x in the US.
Google knows that. That's why they launched Android. That's why they're pushing for the release of the 700 Mhz spectrum which would be super-high speed and virtually everywhere, and is now available due to television's migration to HD. Google is also asking for an open platform on that spectrum where the consumer can decide at a moments notice who their connection provider is, making wireless connections a low rung commodity that everyone can afford.
An omni-present spectrum that's always on, at super-high speeds, that's low cost and everybody has access too wherever they are, will lead to a plethora of video based, rich media web content on your mobile device.
Apps like Deal Chime, that offer customers coupons and savings based on geo-based location and retailer specificity have their place. As do video tools like Klickable, that allow customers to click on items they are viewing in a video for links and more information. These and other specialty tools will all play an important role in the high speed hand held driven web.
But, with all the added content, always available, Google will be needed more than ever and it's dominance will continue into the mobile world.
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December 16, 2010 @ 9:36 am