For Mickey Mouse's upcoming 81st birthday, Disney is giving up a new 21st century look. Our CMO shares his thoughts:
Audience -
Millenials and Gen Z would be the audience.
Essence -
Smart, self-effacing, stylish, peer driven, wired and connected, mashed
up – timeless Old School Steamboat Willie in techni-color with a touch
of environmental green and a good scoop of Michael Phelps.
Name/Handle –
Change nick name to Mic or Michael and drop the Mouse in everyday conversation. Just use it in formal address.
In The Know –
Tight fitting, ever changing t-shirts that speak in code – short messages with double meanings.
Healthy –
Do push-ups and leg lift crunches to tone the pecs, triceps and abs.
Wired, Connected, Listens and Responds -
Non-descript smart phone with big screen always in hand or back right
pocket. Complete with small head set (at least one earbud in ear at all
times) to multi-task – listen to music, watch video, talk to friends
and toon out. This is the epicenter for cross merchandising and
promotional opportunities.
Prepared for action and business -
Gold shoes morph into tan, slighted muted leather work books with
matching work gloves. Deflate gloves and consider fingerless for more
versatility to text, game, sign language, lift weights and get busy.
Cut gloves tight to free up wrist for additional gaming flexibility and
to make room for a mixed assortment of rubber and weaved wrist bands.
Jeans and Assets -
Turn in the mom/Barack-fit pants with big buttons, for low rise, tight
fit, tail hanging just over the top in back jeans. Make sure pockets
have tears and shreds and the fabric weave has odd patterns that
shimmer and change hues in the light. Must look faded and worn.
Black Lycra underwear band hanging low, but just above low rise pants.
Note, t-shirt hangs just above underwear band to accentuate it.
Green fabric double buckle military belt with metal fittings.
Hat –
Black with Big iconic mouse head black logo with silver outline on the
side. Wear it on one ear turned off center, because nobody else can do
that.
Hoodie -
For blustery days – Black and gray stripe hoodie with oversized grey
shoe strings in the hood. Big double pockets and zipper down the front
that's always open to keep underwear in view. Mouse logo small on chest
and just below hood/collar on back.
Backpack –
Black acrylic with grey and silver accents and elastic pull tight,
bungee cord weave in front. 6 zippered compartments provide space for
every need including padded laptop holder in back. Small mouse logo at
the bottom front of the bag. Adjustable padded straps include pocket to
hold smart phone. Bag always worn on one shoulder only – never two.
Sideburns –
Restyle sides to be bigger, more blunt shape, less point.
Eyebrows –
Thicken up and move down – but still keep manicured.
Get some choppers –
Nice and natural – not the overdone Hollywooders.
Scruffy whiskers –
Scruff a little, not too much like your trying to scruff.
Tattoos -
Back of neck and ankle. Cool and small. Change out often with secret game cheat codes.
Ear Ring -
Optional. Single diamond stud if absolutely necessary.
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payday loans says:
Hmmm interesting stuff
November 25, 2009 @ 8:38 am