A company not active in social media will have a hard time addressing a crisis like HP did. During the peak of the holiday selling season, the social sphere was abuzz with links to a YouTube video, titled “HP Computers are Racist.” The genesis of the video was a motion detector on an HP Web cam that could not acknowledge a black face.
HP responded to negative posts at myriad social media sites within a few hours. It extinguished the flame with an apology, an explanation of the technology and the fact it was working on the glitch. “The fact that HP had a social media strategy balanced the Google search sphere at a critical time when people were shopping and comparing for their holiday purchase,” says Rodney Mason, CMO, Moosylvania http://www.moosylvania.com/ .
It’s not hard to realize that HP avoided losing a lot of sales by taking action rather than standing by and letting the crisis smear company’s name.
Ideas, Inspiration and a Creative Perspective on Marketing from Inside the Embassy
March 19, 2010
Our CMO chimes into the Discussion – The Price of Social Media
BY Category Insights, Inspiration
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2 comments on Our CMO chimes into the Discussion – The Price of Social Media
Darin Neall says:
Thanks for an concept, you sparked at thought from a angle I hadn’t given thoguht to yet. Now lets see if I can do one thing with it.
December 18, 2010 @ 7:31 pm
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naruto-English says:
We have all the Naruto Shippuuden episodes and Naruto Episode 1-220.
April 16, 2010 @ 1:31 pm