Does My Brand Really Need a Facebook or Twitter Profile?
Your customers and prospects, for the most part, have a greater share of trusted
voice on sites like Digg, Meetup, LikedIn, and Facebook than you can amass
through conventional media.
"Online social networking is quickly replacing the media buy," said Rodney
Mason, CMO of Moosylvania. As marketers, we are now in the business of social
broadcasting our brands – not only within communities like MySpace, Bebo,
Friendster – but by establishing our own unique networking communities."
"Engaging in social networking is not without risk," said Gus Hattrich,
Moosylvania's president. "As a marketer, you are held to a higher level of
skepticism and ridicule, particularly if you make a misstep by not following the
myriad of unwritten rules that exist within all online communities."
To provide you with a roadmap, Moosylvania has done its own extensive research
and relied on its in-depth experience to compile the 9-Step Guide to Social
Networking. This free white paper offers practical advice that will help you
voice the embodiment of what your brand stands for in the most trustworthy way.
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