Rodney Mason comments on DMNews.com's recent article Marketers to shopper: "We care"
The latest company to consider recession-inspired messaging is
General Motors, which announced last week it may use empathetic
strategies to entice cautious car buyers. The beleaguered car maker is
taking a cue from competitor Hyundai's latest campaign. GM has studied Hyundai's effort “extensively” and is exploring
something the company believes will be more consumer-friendly, said
Mark Leneve, GM North America VP of sales, service and marketing, in a
March 3 conference call with reporters.
No related posts.
Post a Comment