The Official
Moosylvania Blog

Agencies worldwide are taking off full-speed ahead toward
success by implementing an experiential marketing plan. Will you be on the next
flight?

In today's ever-changing and fast-paced world, the possibilities to impress your guests with new and advanced technology are endless. What kind of tools can you use to
enhance your event space or really allow your consumers to interact with your
brand or product or just simply be wowed by this technology? Here’s a list to
get you going:

·     
Siftables – “The toy
blocks that think.”

·     
SixthSense
– A wearable, gestural interface that augments our physical world with digital
information and lets us use natural hand gestures to interact with that
information.

·     
Multitouch screens –
Interfaces that project an image through acrylic or glass, and then black-light
the image with LEDs.

·     
Touchmode
– Interactive foil that can be applied directly to a glass sheet; a rear
projection screen or LCD can then be mounted behind it to create a through
touch glass experience.

·     
Touchbiance
– An interactive experience that allows users to control an image or animation
with their motions.

·     
Audience Measurement –
face recognition technology that allows for content and video to play for
specific audiences

·     
Holocube – a box that
contains holographic video footage.

Once you’ve figured out what your mission is and how you’re
going to achieve that, you can really start delving into the ever-changing
world of technology – take advantage of it and let your consumers leave your
experiential marketing event with an unforgettable feeling of “HOLY COW! That
was awesome!” It’s a winning situation for everyone.